Amdax Bitcoin treasury bid $23 million has kickstarted the launch of AMBTS, a dedicated Bitcoin treasury company with ambitions to secure 1% of the total BTC supply for Europe.
On August 29, Amsterdam-based Amdax announced the creation of AMBTS B.V., seeded with €20 million (around $23.3 million) in commitments from investors. The new spin-off will focus exclusively on Bitcoin accumulation, with a target to reach a €30 million close by September 2025.
According to the official press release, AMBTS plans an aggressive buying program ahead of a future public listing on Euronext Amsterdam, offering an equity-based Bitcoin investment vehicle tailored for European markets. The firm’s long-term ambition is to amass at least 210,000 BTC—equivalent to 1% of the capped 21 million supply.
“The appetite we have received for this initial financing round we believe indicates that investors welcome the initiative, providing them with an opportunity to participate in the rapidly developing market,” said Amdax CEO Lucas Wensing. “With the establishment of AMBTS, we aim to strengthen the European autonomous digital asset industry and thereby potentially unlock a compelling investment opportunity for institutional investors.”
The move marks a strategic evolution for Amdax, shifting from its role as a regulated crypto asset service provider into a principal accumulator of Bitcoin. By creating a listed treasury vehicle, AMBTS seeks to provide European investors with access to Bitcoin exposure through traditional equity markets.
However, the Bitcoin treasury space is already crowded. According to BitcoinTreasuries.net, 178 public companies hold nearly 990,000 BTC, with MicroStrategy dominating the field at over 632,000 BTC. Competitors such as Japan’s Metaplanet and Bitcoin Standard Treasury Company are also scaling aggressively.
The risks remain substantial. Research from Standard Chartered warns that if Bitcoin falls below $90,000 for a sustained period, half of all corporate treasuries could face liquidity crises. For AMBTS, the challenge will be balancing its ambitious accumulation goals with the volatility inherent in Bitcoin markets.
Still, with $23 million already committed and an Euronext listing on the horizon, Amdax’s Bitcoin treasury initiative represents a bold attempt to anchor Europe in the global digital asset race.
